Pawfectly Made
Pawfectly Made is a Bangalore-based start-up that offers fresh, customized pet food delivered to your doorstep. We partnered with them to rapidly grow their user base and revenue using a full-funnel cross-platform paid and organic digital marketing strategy.
As a result of this, Pawfectly Made drove 9X revenue and a 2x increase in ARPU while maintaining greater than 70% retention rates and this enabled a $1 Million investment from Licious.
Our Intervention
At Digicated, we identified key bottlenecks in Carbon Minus' marketing operations and developed targeted solutions to accelerate their journey toward digital marketing excellence. By leveraging cutting-edge Generative AI and Large Language Models (LLMs), we introduced transformative strategies to redefine their approach. Here’s how we made it happen.
Digital Maturity Audit
We assessed Carbon Minus’ existing digital framework and implemented a roadmap for achieving higher digital marketing maturity. This included streamlining workflows, optimizing campaign structures, and integrating advanced analytics for better decision-making.
Generative AI Adoption
To ensure Carbon Minus’ workforce could fully leverage the potential of Generative AI tools, we conducted tailored training sessions. These sessions were designed to equip their internal teams with the skills and confidence to use AI-powered technologies effectively, fostering seamless adoption across the organization.
Custom AI Assistants
To address specific challenges, we developed bespoke AI assistants that seamlessly integrated with their marketing operations. These tools empowered their teams to efficiently manage tasks like content creation, audience targeting, and performance analysis, ensuring scalability and agility in their campaigns.
Supporting Veda Studies to adopt Generative AI and change how they share sacred oral traditions.
Veda Studies brings Vedic chanting from a living lineage in South India to worldwide seekers. The founder, Shantala Sriramaiah, is a Veda recitation teacher from Bangalore and has been studying 1-2-1 with her Guru Sri M.S.Sreenivasan as one of his senior students. Veda Studies offers you a clear learning path with step-by-step guidance and multiple learning resources.
We collaborated with Veda Studies to build GenAI capacity at the leadership level. Over time, this translated into accelerated content creation, better ideation, and more efficient operations. We also built custom assistants to accelerate Veda Studies’ organic digital footprint. By embedding GenAI into their priority workstreams, we added significant efficiency to their day-to-day work.
Our Interventions
Our objective was to equip Carbon Minus to transform its marketing operations and accelerate its digital marketing maturity. By leveraging a custom-trained digital marketing assistant powered by GPT technology, we enabled them to achieve both marketing efficiency & maturity.
1. Faster Content Creation
By automating repetitive content creation tasks, we empowered Carbon Minus to produce high-quality content more efficiently. This increased their ability to execute campaigns faster and engage a broader audience.
2. Enhanced Personalization
We implemented AI-driven strategies to personalize marketing messages and campaigns, tailoring them to specific audience needs. This resulted in more relevant, impactful communication and improved engagement rates.
3. Improved Operational Efficiency
We implemented AI-driven strategies to personalize marketing messages and campaigns, tailoring them to specific audience needs. This resulted in more relevant, impactful communication and improved engagement rates.
Our Intervention Cont..
At Digicated, we identified key bottlenecks in Carbon Minus' marketing operations and developed targeted solutions to accelerate their journey toward digital marketing excellence. By leveraging cutting-edge Generative AI and Large Language Models (LLMs), we introduced transformative strategies to redefine their approach. Here’s how we made it happen.
1. Digital Marketing Maturity
We assessed Carbon Minus’ existing digital framework and implemented a roadmap for achieving higher digital marketing maturity. This included streamlining workflows, optimizing campaign structures, and integrating advanced analytics for better decision-making.
2. Generative AI Adoption
To ensure Carbon Minus’ workforce could fully leverage the potential of Generative AI tools, we conducted tailored training sessions. These sessions were designed to equip their internal teams with the skills and confidence to use AI-powered technologies effectively, fostering seamless adoption across the organization.
3. Custom AI Assistants
To address specific challenges, we developed bespoke AI assistants that seamlessly integrated with their marketing operations. These tools empowered their teams to efficiently manage tasks like content creation, audience targeting, and performance analysis, ensuring scalability and agility in their campaigns.
Our Intervention Cont..
At Digicated, we identified key bottlenecks in Carbon Minus' marketing operations and developed targeted solutions to accelerate their journey toward digital marketing excellence. By leveraging cutting-edge Generative AI and Large Language Models (LLMs), we introduced transformative strategies to redefine their approach. Here’s how we made it happen.
1. Digital Marketing Maturity
We assessed Carbon Minus’ existing digital framework and implemented a roadmap for achieving higher digital marketing maturity. This included streamlining workflows, optimizing campaign structures, and integrating advanced analytics for better decision-making.
2. Generative AI Adoption
To ensure Carbon Minus’ workforce could fully leverage the potential of Generative AI tools, we conducted tailored training sessions. These sessions were designed to equip their internal teams with the skills and confidence to use AI-powered technologies effectively, fostering seamless adoption across the organization.
3. Custom AI Assistants
To address specific challenges, we developed bespoke AI assistants that seamlessly integrated with their marketing operations. These tools empowered their teams to efficiently manage tasks like content creation, audience targeting, and performance analysis, ensuring scalability and agility in their campaigns.
The Outcome
Our objective was to equip Carbon Minus to transform its marketing operations and accelerate its digital marketing maturity. By leveraging a custom-trained digital marketing assistant powered by GPT technology, we enabled them to achieve both marketing efficiency & maturity.
1. Faster Content Creation
By automating repetitive content creation tasks, we empowered Carbon Minus to produce high-quality content more efficiently. This increased their ability to execute campaigns faster and engage a broader audience.
2. Enhanced Personalization
We implemented AI-driven strategies to personalize marketing messages and campaigns, tailoring them to specific audience needs. This resulted in more relevant, impactful communication and improved engagement rates.
3. Improved Operational Efficiency
We implemented AI-driven strategies to personalize marketing messages and campaigns, tailoring them to specific audience needs. This resulted in more relevant, impactful communication and improved engagement rates.
Metric
Through capacity building and strategic advisory, Veda Studies has now started using GenAI for a variety of business functions. With GenAI, Veda Studies now has a powerful lever to accelerate its mission of spreading Vedic recitation worldwide.
30%
Efficiency Gains
5+
Digital Marketing GenAI Assistants
4.5/5
Net Promoter Score
Working with Digicated has been deeply meaningful for Veda Studies. Understanding Gen AI, prompt engineering and developing assistants tailored for social media have enabled us to share ancient Vedic wisdom with clarity and consistency across digital platforms. This collaboration has helped us amplify our global reach while remaining true to our tradition and community. I am grateful for Digicated's thoughtful approach and look forward to continuing this conversation
- Shantala Sriramaiah, Founder
Metrics
0
GROWTH IN OVERALL REVENUE
0
x
INCREASE IN AVERAGE REVENUE PER USER (ARPU)
0
PETS ON A PAWFECTLY MADE DAILY MADE MEAL PLAN IN 1 YEAR
x
x
0
INCREASE IN\ AVERAGE REVENUE PER USER
x
(ARPU)
0
PETS ON A PAWFECTLY MADE DAILY MADE MEAL PLAN IN 1 YEAR
x
(ARPU)
2. Improved the brand’s organic discoverability on Search, YouTube, Quora, Google My Business and Social Channels
3. Guided continuous optimization across five organic and four paid digital platforms
4. Set up and monitored paid channels like Google, Facebook, Quora, Amazon, and LinkedIn
5. Amplified retention with tools such as newsletters, social proof, chatbot, and notifications
1. Established a multi-channel digital marketing presence across platforms
1. Established a multi-channel digital marketing presence across platforms
2. Improved the brand’s organic discoverability on Search, YouTube, Quora, Google My Business and Social Channels
3. Guided continuous optimization across five organic and four paid digital platforms
4. Set up and monitored paid channels like Google, Facebook, Quora, Amazon, and LinkedIn
5. Amplified retention with tools such as newsletters, social proof, chatbot, and notifications
Our Approach
Built and refined the brand’s digital presence and set up a full-funnel digital marketing strategy
Stellar growth numbers led to the brand getting a $1 Million investment post commencing its partnership with Digicated.
Results
ASSETS
ACQUISITION
AUDIENCE
ACQUISITION
AUDIENCE
“We partnered with Digicated and they were instrumental in our brand’s overall growth. They brought a deep understanding of digital platforms and touchpoints which was key to us growing our business. From exploring new tools to organic tactics, from optimizing online media to guidance on best practices, they are best-in-class on digital, besides being able to work with start-up budgets. Digicated was a partner in our success as we started out and they’d be an asset to any digital-first business.”
Arpita Ganesh – Founder, Pawfectly Made
Arpita Ganesh – Founder, Pawfectly Made
“We partnered with Digicated and they were instrumental in our brand’s overall growth. They brought a deep understanding of digital platforms and touchpoints which was key to us growing our business. From exploring new tools to organic tactics, from optimizing online media to guidance on best practices, they are best-in-class on digital, besides being able to work with start-up budgets. Digicated was a partner in our success as we started out and they’d be an asset to any digital-first business.”
Arpita Ganesh – Founder, Pawfectly Made