About
Digicated is a premier advisory firm built for the Generative AI era.
We work with teams to accelerate their Generative AI maturity, enabling them to lead with speed, clarity, and creativity in a world where transformation is no longer optional. Our expertise lies in enabling GenAI for your team and creating value for your brand.
The Opportunity
India continues to be the fastest-growing market globally* in terms of digital ad spend with 33% growth in comparison to 25.5% in the U.S
TOP 5 COUNTRIES RANKED BY
DIGITAL AD SPEND GROWTH 2024
The rising prominence of digital marketing, as opposed to traditional marketing platforms, is underlined by the 4.5X growth in share of digital ad spends, having gone from a mere 8% in 2014 to a whopping 35% of ad-ex in 2021.
Digital overtook TV to become the largest advertising medium in India in 2023.
*As per industry reports cited across media
There is a growing focus on digital advertising with more users across rural and urban India rapidly coming online due to affordable data and smartphones. While this upward trend began well before 2020, the pandemic has only accelerated this growth.
India continues to be the fastest-growing market globally* in terms of digital ad spend with 33% growth in comparison to 25.5% in the U.S.
The AI Opportunity
AI is transforming industries and redefining possibilities. In 2024, global private investment in AI reached $150.79 billion, marking a 44.5% increase from the previous year. Notably, generative AI attracted $33.9 billion of this total, reflecting an 18.7% year-over-year growth.
Major tech companies are fueling this momentum with Amazon, Alphabet, Microsoft, and Meta collectively committing over $300 billion towards AI infrastructure.
*As per reports by Stanford University and CNBC
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3. Need For Upskilling
8 out of 10* employees prioritize AI learning in 2025. This priority is not only for career growth alone, but also to maintain relevance in AI-led workflows. GenAI is reshaping job roles, and workers are racing to master the tools before the tools outpace them.
8 out of 10 employees prioritize AI learning in 2025
2. GenAI is ever evolving
AI now helps with thinking, planning, and decision-making. Tools like agentic AI handle complex tasks. In 2023, ChatGPT's limit was 4,000 tokens. Today, it's 128,000, letting AI understand far more context and stay accurate even in long conversations. This leap is changing how we use AI.
ChatGPT’s token limits are at 128,000 in 2025 and are expected to grow more
1. Generative AI is complex.
Only 26% of companies have developed the necessary set of capabilities to move beyond proofs of concept in adopting AI and generating tangible value.
Only 26% of companies have the skillset to generate value through GenAI
Our Solution
At Digicated, we help you accelerate your Generative AI maturity that creates value and drives growth for your brand.
Abhinav Chetan has over 12+ years of experience working with Google across operations, automation, and product solutions and has worked with large brands, start-ups, and nonprofits across the US, UK, and India. He now brings this diverse skill set to enable start-ups and digital-first businesses to grow their organizations online. He understands what it takes to build a brand in today’s digital-first world: great assets, profitable acquisition, and an engaged audience tied together seamlessly.
Abhinav also offers his expertise as an educator at India’s top universities such as MICA, ISB, IIM – A/B, MDI, IIIT, and others where he trains students on best practices for marketing strategies in the digital age. He is also a trained yoga teacher and an avid reader who has a keen interest in books and equity trading.
Find out more at abhinavchetan.com
FOUNDER
Abhinav Chetan, an award-winning marketer with 15+ years of experience working with Google across operations, automation, and product solutions, has worked with large brands, start-ups, and nonprofits across the US, UK, and India. Recently recognized among the top 40 under 40 marketers in India by Business World, he now brings this diverse skill set to enable start-ups and digital-first businesses to grow their organizations online. He understands what it takes to build a brand in today’s digital-first world: great assets, profitable acquisition, and an engaged audience tied together seamlessly.
Abhinav has conducted over 100 sessions on Generative AI for professionals from corporates, start-ups, nonprofits, and other sectors, helping them understand and apply AI to drive growth, creativity, and efficiency. As an educator, he takes sessions on digital marketing and Generative AI at India’s top institutions, including MICA, ISB, IIM – A/B, MDI, IIIT, and others, training students on best practices for AI adoption in the digital age. He is also a trained yoga teacher and an avid reader with a keen interest in books and equity trading.
Find out more at abhinavchetan.com
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