Working with Digicated through their Gen AI Accelerator has been genuinely transformational for CarbonMinus. The program didn’t just teach us about AI—it helped us apply it in ways that immediately unblocked productivity across our team. From automating content creation to streamlining analysis and storytelling, we’ve freed up time to focus on scaling CarbonMinus as a platform that drives operational efficiency, reduces costs, boosts EBITDA, and advances sustainability. Digicated’s hands-on, practical approach made accelerating our digital marketing maturity not only achievable, but exciting. We now have a powerful new capability that I believe will drive both our purpose and our performance.
- Ashok Ranadive, Chief Executive Officer
Pawfectly Made
Pawfectly Made is a Bangalore-based start-up that offers fresh, customized pet food delivered to your doorstep. We partnered with them to rapidly grow their user base and revenue using a full-funnel cross-platform paid and organic digital marketing strategy.
As a result of this, Pawfectly Made drove 9X revenue and a 2x increase in ARPU while maintaining greater than 70% retention rates and this enabled a $1 Million investment from Licious.
Metrics
0
GROWTH IN OVERALL REVENUE
0
x
INCREASE IN AVERAGE REVENUE PER USER (ARPU)
0
PETS ON A PAWFECTLY MADE DAILY MADE MEAL PLAN IN 1 YEAR
x
x
0
INCREASE IN\ AVERAGE REVENUE PER USER
x
(ARPU)
0
PETS ON A PAWFECTLY MADE DAILY MADE MEAL PLAN IN 1 YEAR
x
(ARPU)
2. Improved the brand’s organic discoverability on Search, YouTube, Quora, Google My Business and Social Channels
3. Guided continuous optimization across five organic and four paid digital platforms
4. Set up and monitored paid channels like Google, Facebook, Quora, Amazon, and LinkedIn
5. Amplified retention with tools such as newsletters, social proof, chatbot, and notifications
1. Established a multi-channel digital marketing presence across platforms
1. Established a multi-channel digital marketing presence across platforms
2. Improved the brand’s organic discoverability on Search, YouTube, Quora, Google My Business and Social Channels
3. Guided continuous optimization across five organic and four paid digital platforms
4. Set up and monitored paid channels like Google, Facebook, Quora, Amazon, and LinkedIn
5. Amplified retention with tools such as newsletters, social proof, chatbot, and notifications
Our Approach
Built and refined the brand’s digital presence and set up a full-funnel digital marketing strategy
Stellar growth numbers led to the brand getting a $1 Million investment post commencing its partnership with Digicated.
Results
ASSETS
ACQUISITION
AUDIENCE
ACQUISITION
AUDIENCE
Helping Carbon Minus adopt Generative AI and transform how they build sustainability for businesses
CarbonMinus is redefining sustainability in business, merging operational efficiency with environmental responsibility. Its advanced energy management solutions empower organizations to navigate complex regulations, optimize resources, and make informed decisions on their path toward net-zero targets.
We provided Carbon Minus with a custom-trained digital marketing assistant powered by GPT technology to enhance their marketing operations. This AI tool automates repetitive tasks, optimizes campaign management, and improves marketing efficiency. We conducted hands-on training sessions to integrate the assistant seamlessly into their daily workflows, ensuring alignment with the brand's identity and marketing objectives for maximum impact.
“We partnered with Digicated and they were instrumental in our brand’s overall growth. They brought a deep understanding of digital platforms and touchpoints which was key to us growing our business. From exploring new tools to organic tactics, from optimizing online media to guidance on best practices, they are best-in-class on digital, besides being able to work with start-up budgets. Digicated was a partner in our success as we started out and they’d be an asset to any digital-first business.”
Arpita Ganesh – Founder, Pawfectly Made
Arpita Ganesh – Founder, Pawfectly Made
“We partnered with Digicated and they were instrumental in our brand’s overall growth. They brought a deep understanding of digital platforms and touchpoints which was key to us growing our business. From exploring new tools to organic tactics, from optimizing online media to guidance on best practices, they are best-in-class on digital, besides being able to work with start-up budgets. Digicated was a partner in our success as we started out and they’d be an asset to any digital-first business.”
Arpita Ganesh – Founder, Pawfectly Made
Our Interventions
Our objective was to equip Carbon Minus to transform its marketing operations and accelerate its digital marketing maturity. By leveraging a custom-trained digital marketing assistant powered by GPT technology, we enabled them to achieve both marketing efficiency & maturity.
1. Faster Content Creation
By automating repetitive content creation tasks, we empowered Carbon Minus to produce high-quality content more efficiently. This increased their ability to execute campaigns faster and engage a broader audience.
2. Enhanced Personalization
We implemented AI-driven strategies to personalize marketing messages and campaigns, tailoring them to specific audience needs. This resulted in more relevant, impactful communication and improved engagement rates.
3. Improved Operational Efficiency
We implemented AI-driven strategies to personalize marketing messages and campaigns, tailoring them to specific audience needs. This resulted in more relevant, impactful communication and improved engagement rates.
Metric
By embedding Gen AI at the core of its digital strategy and addressing key gaps with tailored solutions, Carbon Minus is poised to significantly enhance its digital marketing maturity. This strategic approach not only aligns with evolving consumer expectations but also establishes Carbon Minus as a forward-thinking brand capable of sustained growth and engagement in a dynamic market landscape.
10x
Faster Content Production
80%
Reduction In Manual Effort
30%
Higher Productivity Gains
Our Intervention Cont..
At Digicated, we identified key bottlenecks in Carbon Minus' marketing operations and developed targeted solutions to accelerate their journey toward digital marketing excellence. By leveraging cutting-edge Generative AI and Large Language Models (LLMs), we introduced transformative strategies to redefine their approach. Here’s how we made it happen.
1. Digital Marketing Maturity
We assessed Carbon Minus’ existing digital framework and implemented a roadmap for achieving higher digital marketing maturity. This included streamlining workflows, optimizing campaign structures, and integrating advanced analytics for better decision-making.
2. Generative AI Adoption
To ensure Carbon Minus’ workforce could fully leverage the potential of Generative AI tools, we conducted tailored training sessions. These sessions were designed to equip their internal teams with the skills and confidence to use AI-powered technologies effectively, fostering seamless adoption across the organization.
3. Custom AI Assistants
To address specific challenges, we developed bespoke AI assistants that seamlessly integrated with their marketing operations. These tools empowered their teams to efficiently manage tasks like content creation, audience targeting, and performance analysis, ensuring scalability and agility in their campaigns.
Our Intervention
At Digicated, we identified key bottlenecks in Carbon Minus' marketing operations and developed targeted solutions to accelerate their journey toward digital marketing excellence. By leveraging cutting-edge Generative AI and Large Language Models (LLMs), we introduced transformative strategies to redefine their approach. Here’s how we made it happen.
Digital Maturity Audit
We assessed Carbon Minus’ existing digital framework and implemented a roadmap for achieving higher digital marketing maturity. This included streamlining workflows, optimizing campaign structures, and integrating advanced analytics for better decision-making.
Generative AI Adoption
To ensure Carbon Minus’ workforce could fully leverage the potential of Generative AI tools, we conducted tailored training sessions. These sessions were designed to equip their internal teams with the skills and confidence to use AI-powered technologies effectively, fostering seamless adoption across the organization.
Custom AI Assistants
To address specific challenges, we developed bespoke AI assistants that seamlessly integrated with their marketing operations. These tools empowered their teams to efficiently manage tasks like content creation, audience targeting, and performance analysis, ensuring scalability and agility in their campaigns.
Our Intervention Cont..
At Digicated, we identified key bottlenecks in Carbon Minus' marketing operations and developed targeted solutions to accelerate their journey toward digital marketing excellence. By leveraging cutting-edge Generative AI and Large Language Models (LLMs), we introduced transformative strategies to redefine their approach. Here’s how we made it happen.
1. Digital Marketing Maturity
We assessed Carbon Minus’ existing digital framework and implemented a roadmap for achieving higher digital marketing maturity. This included streamlining workflows, optimizing campaign structures, and integrating advanced analytics for better decision-making.
2. Generative AI Adoption
To ensure Carbon Minus’ workforce could fully leverage the potential of Generative AI tools, we conducted tailored training sessions. These sessions were designed to equip their internal teams with the skills and confidence to use AI-powered technologies effectively, fostering seamless adoption across the organization.
3. Custom AI Assistants
To address specific challenges, we developed bespoke AI assistants that seamlessly integrated with their marketing operations. These tools empowered their teams to efficiently manage tasks like content creation, audience targeting, and performance analysis, ensuring scalability and agility in their campaigns.
The Outcome
Our objective was to equip Carbon Minus to transform its marketing operations and accelerate its digital marketing maturity. By leveraging a custom-trained digital marketing assistant powered by GPT technology, we enabled them to achieve both marketing efficiency & maturity.
1. Faster Content Creation
By automating repetitive content creation tasks, we empowered Carbon Minus to produce high-quality content more efficiently. This increased their ability to execute campaigns faster and engage a broader audience.
2. Enhanced Personalization
We implemented AI-driven strategies to personalize marketing messages and campaigns, tailoring them to specific audience needs. This resulted in more relevant, impactful communication and improved engagement rates.
3. Improved Operational Efficiency
We implemented AI-driven strategies to personalize marketing messages and campaigns, tailoring them to specific audience needs. This resulted in more relevant, impactful communication and improved engagement rates.