Pawfectly Made
Pawfectly Made is a Bangalore-based start-up that offers fresh, customized pet food delivered to your doorstep. We partnered with them to rapidly grow their user base and revenue using a full-funnel cross-platform paid and organic digital marketing strategy.
As a result of this, Pawfectly Made drove 9X revenue and a 2x increase in ARPU while maintaining greater than 70% retention rates and this enabled a $1 Million investment from Licious.
Our Intervention
At Digicated, we identified key bottlenecks in Carbon Minus' marketing operations and developed targeted solutions to accelerate their journey toward digital marketing excellence. By leveraging cutting-edge Generative AI and Large Language Models (LLMs), we introduced transformative strategies to redefine their approach. Here’s how we made it happen.
Digital Maturity Audit
We assessed Carbon Minus’ existing digital framework and implemented a roadmap for achieving higher digital marketing maturity. This included streamlining workflows, optimizing campaign structures, and integrating advanced analytics for better decision-making.
Generative AI Adoption
To ensure Carbon Minus’ workforce could fully leverage the potential of Generative AI tools, we conducted tailored training sessions. These sessions were designed to equip their internal teams with the skills and confidence to use AI-powered technologies effectively, fostering seamless adoption across the organization.
Custom AI Assistants
To address specific challenges, we developed bespoke AI assistants that seamlessly integrated with their marketing operations. These tools empowered their teams to efficiently manage tasks like content creation, audience targeting, and performance analysis, ensuring scalability and agility in their campaigns.
Enabling University Living to adopt GenAI and transform how they support students to find housing worldwide
University Living is a global student housing platform helping students find secure and verified accommodations across the world. With a presence in 300+ cities, its mission is to make the process of booking and managing student stays seamless and stress-free.
We worked with University Living to accelerate their digital marketing maturity by integrating Generative AI into their daily operations. From automating organic marketing and ad creatives to doing research and creating content, GenAI is now embedded seamlessly into their workflows. Through custom-trained AI assistants, University Living is able to reduce repetitive work and improve decision-making. As a result, the University Living team now works more efficiently to optimise outcomes and drive growth.
Our Interventions
Our objective was to equip Carbon Minus to transform its marketing operations and accelerate its digital marketing maturity. By leveraging a custom-trained digital marketing assistant powered by GPT technology, we enabled them to achieve both marketing efficiency & maturity.
1. Faster Content Creation
By automating repetitive content creation tasks, we empowered Carbon Minus to produce high-quality content more efficiently. This increased their ability to execute campaigns faster and engage a broader audience.
2. Enhanced Personalization
We implemented AI-driven strategies to personalize marketing messages and campaigns, tailoring them to specific audience needs. This resulted in more relevant, impactful communication and improved engagement rates.
3. Improved Operational Efficiency
We implemented AI-driven strategies to personalize marketing messages and campaigns, tailoring them to specific audience needs. This resulted in more relevant, impactful communication and improved engagement rates.
Our Intervention Cont..
At Digicated, we identified key bottlenecks in Carbon Minus' marketing operations and developed targeted solutions to accelerate their journey toward digital marketing excellence. By leveraging cutting-edge Generative AI and Large Language Models (LLMs), we introduced transformative strategies to redefine their approach. Here’s how we made it happen.
1. Digital Marketing Maturity
We assessed Carbon Minus’ existing digital framework and implemented a roadmap for achieving higher digital marketing maturity. This included streamlining workflows, optimizing campaign structures, and integrating advanced analytics for better decision-making.
2. Generative AI Adoption
To ensure Carbon Minus’ workforce could fully leverage the potential of Generative AI tools, we conducted tailored training sessions. These sessions were designed to equip their internal teams with the skills and confidence to use AI-powered technologies effectively, fostering seamless adoption across the organization.
3. Custom AI Assistants
To address specific challenges, we developed bespoke AI assistants that seamlessly integrated with their marketing operations. These tools empowered their teams to efficiently manage tasks like content creation, audience targeting, and performance analysis, ensuring scalability and agility in their campaigns.
Our Intervention Cont..
At Digicated, we identified key bottlenecks in Carbon Minus' marketing operations and developed targeted solutions to accelerate their journey toward digital marketing excellence. By leveraging cutting-edge Generative AI and Large Language Models (LLMs), we introduced transformative strategies to redefine their approach. Here’s how we made it happen.
1. Digital Marketing Maturity
We assessed Carbon Minus’ existing digital framework and implemented a roadmap for achieving higher digital marketing maturity. This included streamlining workflows, optimizing campaign structures, and integrating advanced analytics for better decision-making.
2. Generative AI Adoption
To ensure Carbon Minus’ workforce could fully leverage the potential of Generative AI tools, we conducted tailored training sessions. These sessions were designed to equip their internal teams with the skills and confidence to use AI-powered technologies effectively, fostering seamless adoption across the organization.
3. Custom AI Assistants
To address specific challenges, we developed bespoke AI assistants that seamlessly integrated with their marketing operations. These tools empowered their teams to efficiently manage tasks like content creation, audience targeting, and performance analysis, ensuring scalability and agility in their campaigns.
The Outcome
Our objective was to equip Carbon Minus to transform its marketing operations and accelerate its digital marketing maturity. By leveraging a custom-trained digital marketing assistant powered by GPT technology, we enabled them to achieve both marketing efficiency & maturity.
1. Faster Content Creation
By automating repetitive content creation tasks, we empowered Carbon Minus to produce high-quality content more efficiently. This increased their ability to execute campaigns faster and engage a broader audience.
2. Enhanced Personalization
We implemented AI-driven strategies to personalize marketing messages and campaigns, tailoring them to specific audience needs. This resulted in more relevant, impactful communication and improved engagement rates.
3. Improved Operational Efficiency
We implemented AI-driven strategies to personalize marketing messages and campaigns, tailoring them to specific audience needs. This resulted in more relevant, impactful communication and improved engagement rates.
The Outcome
Our objective was to equip Carbon Minus to transform its marketing operations and accelerate its digital marketing maturity. By leveraging a custom-trained digital marketing assistant powered by GPT technology, we enabled them to achieve both marketing efficiency & maturity.
1. Faster Content Creation
By automating repetitive content creation tasks, we empowered Carbon Minus to produce high-quality content more efficiently. This increased their ability to execute campaigns faster and engage a broader audience.
2. Enhanced Personalization
We implemented AI-driven strategies to personalize marketing messages and campaigns, tailoring them to specific audience needs. This resulted in more relevant, impactful communication and improved engagement rates.
3. Improved Operational Efficiency
We implemented AI-driven strategies to personalize marketing messages and campaigns, tailoring them to specific audience needs. This resulted in more relevant, impactful communication and improved engagement rates.
Metric
By embedding GenAI into workflows and operations, University Living has accelerated its digital marketing maturity while delivering an improved student experience.
50+
Employees Using GenAI Daily
5+
Channels Enabled by GenAI
4.7/5
Net Promoter Score
Collaborating with Digicated has been a pivotal experience for University Living. The Gen AI Accelerator paired cutting edge AI education with an in depth audit of our digital marketing capabilities helping us sharpen our content strategy and optimize campaigns with AI powered workflows. This intervention improved efficiency across organic and paid channels and positioned us to stay ahead in a competitive global landscape. We are grateful for this impactful partnership and look forward to building on it together.
- Mayank Maheshwari, Co-Founder & COO
Working with Digicated felt refreshingly real and authentic. The Gen AI sessions were hands-on and relevant, and elevated our team’s capabilities. It was not just a typical workshop but focused on making University Living more productive and future-ready. From building customized AI assistants to boosting our team’s confidence with advanced tools, this partnership has reinforced our vision of a seamless, globally trusted student housing marketplace. On behalf of the UL team, thank you for your professionalism, energy, and honesty.
- Sourabh Arora, Co-Founder & Chief Executive Officer
Metrics
0
GROWTH IN OVERALL REVENUE
0
x
INCREASE IN AVERAGE REVENUE PER USER (ARPU)
0
PETS ON A PAWFECTLY MADE DAILY MADE MEAL PLAN IN 1 YEAR
x
x
0
INCREASE IN\ AVERAGE REVENUE PER USER
x
(ARPU)
0
PETS ON A PAWFECTLY MADE DAILY MADE MEAL PLAN IN 1 YEAR
x
(ARPU)
2. Improved the brand’s organic discoverability on Search, YouTube, Quora, Google My Business and Social Channels
3. Guided continuous optimization across five organic and four paid digital platforms
4. Set up and monitored paid channels like Google, Facebook, Quora, Amazon, and LinkedIn
5. Amplified retention with tools such as newsletters, social proof, chatbot, and notifications
1. Established a multi-channel digital marketing presence across platforms
1. Established a multi-channel digital marketing presence across platforms
2. Improved the brand’s organic discoverability on Search, YouTube, Quora, Google My Business and Social Channels
3. Guided continuous optimization across five organic and four paid digital platforms
4. Set up and monitored paid channels like Google, Facebook, Quora, Amazon, and LinkedIn
5. Amplified retention with tools such as newsletters, social proof, chatbot, and notifications
Our Approach
Built and refined the brand’s digital presence and set up a full-funnel digital marketing strategy
Stellar growth numbers led to the brand getting a $1 Million investment post commencing its partnership with Digicated.
Results
ASSETS
ACQUISITION
AUDIENCE
ACQUISITION
AUDIENCE
“We partnered with Digicated and they were instrumental in our brand’s overall growth. They brought a deep understanding of digital platforms and touchpoints which was key to us growing our business. From exploring new tools to organic tactics, from optimizing online media to guidance on best practices, they are best-in-class on digital, besides being able to work with start-up budgets. Digicated was a partner in our success as we started out and they’d be an asset to any digital-first business.”
Arpita Ganesh – Founder, Pawfectly Made
Arpita Ganesh – Founder, Pawfectly Made
“We partnered with Digicated and they were instrumental in our brand’s overall growth. They brought a deep understanding of digital platforms and touchpoints which was key to us growing our business. From exploring new tools to organic tactics, from optimizing online media to guidance on best practices, they are best-in-class on digital, besides being able to work with start-up budgets. Digicated was a partner in our success as we started out and they’d be an asset to any digital-first business.”
Arpita Ganesh – Founder, Pawfectly Made