Gen AI isn’t just an experiment for us; our goal is to make it a collaborator in our mission to bring truth to light. Digicated’s structured approach to enabling Gen AI helped us weave AI into our workflows to enhance efficiency without compromising accuracy. I foresee this reshaping how we verify and empower users, allowing us to scale both trust and speed. This program helped us embrace next-generation technology to evolve our content for a fast-changing world.
- Rajneil Kamath, Founder and Director, NC Media
Metrics
0
GROWTH IN OVERALL REVENUE
0
x
INCREASE IN AVERAGE REVENUE PER USER (ARPU)
0
PETS ON A PAWFECTLY MADE DAILY MADE MEAL PLAN IN 1 YEAR
x
x
0
INCREASE IN\ AVERAGE REVENUE PER USER
x
(ARPU)
0
PETS ON A PAWFECTLY MADE DAILY MADE MEAL PLAN IN 1 YEAR
x
(ARPU)
2. Improved the brand’s organic discoverability on Search, YouTube, Quora, Google My Business and Social Channels
3. Guided continuous optimization across five organic and four paid digital platforms
4. Set up and monitored paid channels like Google, Facebook, Quora, Amazon, and LinkedIn
5. Amplified retention with tools such as newsletters, social proof, chatbot, and notifications
1. Established a multi-channel digital marketing presence across platforms
1. Established a multi-channel digital marketing presence across platforms
2. Improved the brand’s organic discoverability on Search, YouTube, Quora, Google My Business and Social Channels
3. Guided continuous optimization across five organic and four paid digital platforms
4. Set up and monitored paid channels like Google, Facebook, Quora, Amazon, and LinkedIn
5. Amplified retention with tools such as newsletters, social proof, chatbot, and notifications
Our Approach
Built and refined the brand’s digital presence and set up a full-funnel digital marketing strategy
Pawfectly Made
Pawfectly Made is a Bangalore-based start-up that offers fresh, customized pet food delivered to your doorstep. We partnered with them to rapidly grow their user base and revenue using a full-funnel cross-platform paid and organic digital marketing strategy.
As a result of this, Pawfectly Made drove 9X revenue and a 2x increase in ARPU while maintaining greater than 70% retention rates and this enabled a $1 Million investment from Licious.
Our Intervention
At Digicated, we identified key bottlenecks in Carbon Minus' marketing operations and developed targeted solutions to accelerate their journey toward digital marketing excellence. By leveraging cutting-edge Generative AI and Large Language Models (LLMs), we introduced transformative strategies to redefine their approach. Here’s how we made it happen.
Digital Maturity Audit
We assessed Carbon Minus’ existing digital framework and implemented a roadmap for achieving higher digital marketing maturity. This included streamlining workflows, optimizing campaign structures, and integrating advanced analytics for better decision-making.
Generative AI Adoption
To ensure Carbon Minus’ workforce could fully leverage the potential of Generative AI tools, we conducted tailored training sessions. These sessions were designed to equip their internal teams with the skills and confidence to use AI-powered technologies effectively, fostering seamless adoption across the organization.
Custom AI Assistants
To address specific challenges, we developed bespoke AI assistants that seamlessly integrated with their marketing operations. These tools empowered their teams to efficiently manage tasks like content creation, audience targeting, and performance analysis, ensuring scalability and agility in their campaigns.
Enabling NC Media Networks adopt Generative AI to redefine digital media delivery.
NC Media Networks is a new-age digital media company with technology and data at the heart of what they do. With the mission of educating, informing, and empowering people, they build products that add value to people's lives by imparting knowledge and verified information. Their flagship initiatives include fact-checking across eight Indian languages (via Newschecker) and digital safety for seniors (Saksham Senior).
Digicated ran a structured GEN AI programme with NC Media's team to improve awareness, drive adoption, and enable implementation for their brands. We showcased use-case-specific prompts and techniques, deep diving into the intersection of fact-checking and AI. We set up custom assistance to turbocharge efficiencies for their workflows. This accelerator enabled NC Media's creative and editorial teams to research faster, prototype content, and automate repetitive work, all while maintaining quality and brand tone.
Our Interventions
Our objective was to equip Carbon Minus to transform its marketing operations and accelerate its digital marketing maturity. By leveraging a custom-trained digital marketing assistant powered by GPT technology, we enabled them to achieve both marketing efficiency & maturity.
1. Faster Content Creation
By automating repetitive content creation tasks, we empowered Carbon Minus to produce high-quality content more efficiently. This increased their ability to execute campaigns faster and engage a broader audience.
2. Enhanced Personalization
We implemented AI-driven strategies to personalize marketing messages and campaigns, tailoring them to specific audience needs. This resulted in more relevant, impactful communication and improved engagement rates.
3. Improved Operational Efficiency
We implemented AI-driven strategies to personalize marketing messages and campaigns, tailoring them to specific audience needs. This resulted in more relevant, impactful communication and improved engagement rates.
Stellar growth numbers led to the brand getting a $1 Million investment post commencing its partnership with Digicated.
Results
ASSETS
ACQUISITION
AUDIENCE
ACQUISITION
AUDIENCE
“We partnered with Digicated and they were instrumental in our brand’s overall growth. They brought a deep understanding of digital platforms and touchpoints which was key to us growing our business. From exploring new tools to organic tactics, from optimizing online media to guidance on best practices, they are best-in-class on digital, besides being able to work with start-up budgets. Digicated was a partner in our success as we started out and they’d be an asset to any digital-first business.”
Arpita Ganesh – Founder, Pawfectly Made
Arpita Ganesh – Founder, Pawfectly Made
“We partnered with Digicated and they were instrumental in our brand’s overall growth. They brought a deep understanding of digital platforms and touchpoints which was key to us growing our business. From exploring new tools to organic tactics, from optimizing online media to guidance on best practices, they are best-in-class on digital, besides being able to work with start-up budgets. Digicated was a partner in our success as we started out and they’d be an asset to any digital-first business.”
Arpita Ganesh – Founder, Pawfectly Made
As a small newsroom, stepping into the world of AI felt daunting - but the AI accelerator made all the difference. It helped our team grasp even the basics with confidence and clarity. Thanks to Digicated, our staff has embraced a new way of thinking, opening up exciting possibilities for journalism in the digital age. We truly appreciate their patient and insightful approach.
- Ruby Dhingra, Managing Editor, Newschecker
Our Intervention Cont..
At Digicated, we identified key bottlenecks in Carbon Minus' marketing operations and developed targeted solutions to accelerate their journey toward digital marketing excellence. By leveraging cutting-edge Generative AI and Large Language Models (LLMs), we introduced transformative strategies to redefine their approach. Here’s how we made it happen.
1. Digital Marketing Maturity
We assessed Carbon Minus’ existing digital framework and implemented a roadmap for achieving higher digital marketing maturity. This included streamlining workflows, optimizing campaign structures, and integrating advanced analytics for better decision-making.
2. Generative AI Adoption
To ensure Carbon Minus’ workforce could fully leverage the potential of Generative AI tools, we conducted tailored training sessions. These sessions were designed to equip their internal teams with the skills and confidence to use AI-powered technologies effectively, fostering seamless adoption across the organization.
3. Custom AI Assistants
To address specific challenges, we developed bespoke AI assistants that seamlessly integrated with their marketing operations. These tools empowered their teams to efficiently manage tasks like content creation, audience targeting, and performance analysis, ensuring scalability and agility in their campaigns.
Our Intervention Cont..
At Digicated, we identified key bottlenecks in Carbon Minus' marketing operations and developed targeted solutions to accelerate their journey toward digital marketing excellence. By leveraging cutting-edge Generative AI and Large Language Models (LLMs), we introduced transformative strategies to redefine their approach. Here’s how we made it happen.
1. Digital Marketing Maturity
We assessed Carbon Minus’ existing digital framework and implemented a roadmap for achieving higher digital marketing maturity. This included streamlining workflows, optimizing campaign structures, and integrating advanced analytics for better decision-making.
2. Generative AI Adoption
To ensure Carbon Minus’ workforce could fully leverage the potential of Generative AI tools, we conducted tailored training sessions. These sessions were designed to equip their internal teams with the skills and confidence to use AI-powered technologies effectively, fostering seamless adoption across the organization.
3. Custom AI Assistants
To address specific challenges, we developed bespoke AI assistants that seamlessly integrated with their marketing operations. These tools empowered their teams to efficiently manage tasks like content creation, audience targeting, and performance analysis, ensuring scalability and agility in their campaigns.
The Outcome
Our objective was to equip Carbon Minus to transform its marketing operations and accelerate its digital marketing maturity. By leveraging a custom-trained digital marketing assistant powered by GPT technology, we enabled them to achieve both marketing efficiency & maturity.
1. Faster Content Creation
By automating repetitive content creation tasks, we empowered Carbon Minus to produce high-quality content more efficiently. This increased their ability to execute campaigns faster and engage a broader audience.
2. Enhanced Personalization
We implemented AI-driven strategies to personalize marketing messages and campaigns, tailoring them to specific audience needs. This resulted in more relevant, impactful communication and improved engagement rates.
3. Improved Operational Efficiency
We implemented AI-driven strategies to personalize marketing messages and campaigns, tailoring them to specific audience needs. This resulted in more relevant, impactful communication and improved engagement rates.
Metric
Through Gen AI integration in ideation, content generation, and editorial workflows, NC Media accelerated its internal operations and strengthened its media outputs.