Pawfectly Made
Pawfectly Made is a Bangalore-based start-up that offers fresh, customized pet food delivered to your doorstep. We partnered with them to rapidly grow their user base and revenue using a full-funnel cross-platform paid and organic digital marketing strategy.
As a result of this, Pawfectly Made drove 9X revenue and a 2x increase in ARPU while maintaining greater than 70% retention rates and this enabled a $1 Million investment from Licious.
Our Intervention
At Digicated, we identified key bottlenecks in Carbon Minus' marketing operations and developed targeted solutions to accelerate their journey toward digital marketing excellence. By leveraging cutting-edge Generative AI and Large Language Models (LLMs), we introduced transformative strategies to redefine their approach. Here’s how we made it happen.
Digital Maturity Audit
We assessed Carbon Minus’ existing digital framework and implemented a roadmap for achieving higher digital marketing maturity. This included streamlining workflows, optimizing campaign structures, and integrating advanced analytics for better decision-making.
Generative AI Adoption
To ensure Carbon Minus’ workforce could fully leverage the potential of Generative AI tools, we conducted tailored training sessions. These sessions were designed to equip their internal teams with the skills and confidence to use AI-powered technologies effectively, fostering seamless adoption across the organization.
Custom AI Assistants
To address specific challenges, we developed bespoke AI assistants that seamlessly integrated with their marketing operations. These tools empowered their teams to efficiently manage tasks like content creation, audience targeting, and performance analysis, ensuring scalability and agility in their campaigns.
Enabling Generative AI adoption at AIDMI to transform their disaster risk mitigation operations
Established after the 1987-89 Gujarat droughts, AIDMI has worked over the years to cover a total of 18 types of disasters across India and South-East Asia to bridge the gap between policy, practice, and research in disaster risk reduction, climate adaptation, and long-term resilience.
Our collaboration introduced Gen AI across AIDMI’s core operations to grow their digital presence. With GenAI, they have now revamped their digital presence with an SEO-optimised website, multiple social media touchpoints, and a newsletter. Through hands-on workshops and co-creating assistants with AIDMI, we transformed the way they work.
Our Interventions
Our objective was to equip Carbon Minus to transform its marketing operations and accelerate its digital marketing maturity. By leveraging a custom-trained digital marketing assistant powered by GPT technology, we enabled them to achieve both marketing efficiency & maturity.
1. Faster Content Creation
By automating repetitive content creation tasks, we empowered Carbon Minus to produce high-quality content more efficiently. This increased their ability to execute campaigns faster and engage a broader audience.
2. Enhanced Personalization
We implemented AI-driven strategies to personalize marketing messages and campaigns, tailoring them to specific audience needs. This resulted in more relevant, impactful communication and improved engagement rates.
3. Improved Operational Efficiency
We implemented AI-driven strategies to personalize marketing messages and campaigns, tailoring them to specific audience needs. This resulted in more relevant, impactful communication and improved engagement rates.
Our Intervention Cont..
At Digicated, we identified key bottlenecks in Carbon Minus' marketing operations and developed targeted solutions to accelerate their journey toward digital marketing excellence. By leveraging cutting-edge Generative AI and Large Language Models (LLMs), we introduced transformative strategies to redefine their approach. Here’s how we made it happen.
1. Digital Marketing Maturity
We assessed Carbon Minus’ existing digital framework and implemented a roadmap for achieving higher digital marketing maturity. This included streamlining workflows, optimizing campaign structures, and integrating advanced analytics for better decision-making.
2. Generative AI Adoption
To ensure Carbon Minus’ workforce could fully leverage the potential of Generative AI tools, we conducted tailored training sessions. These sessions were designed to equip their internal teams with the skills and confidence to use AI-powered technologies effectively, fostering seamless adoption across the organization.
3. Custom AI Assistants
To address specific challenges, we developed bespoke AI assistants that seamlessly integrated with their marketing operations. These tools empowered their teams to efficiently manage tasks like content creation, audience targeting, and performance analysis, ensuring scalability and agility in their campaigns.
Our Intervention Cont..
At Digicated, we identified key bottlenecks in Carbon Minus' marketing operations and developed targeted solutions to accelerate their journey toward digital marketing excellence. By leveraging cutting-edge Generative AI and Large Language Models (LLMs), we introduced transformative strategies to redefine their approach. Here’s how we made it happen.
1. Digital Marketing Maturity
We assessed Carbon Minus’ existing digital framework and implemented a roadmap for achieving higher digital marketing maturity. This included streamlining workflows, optimizing campaign structures, and integrating advanced analytics for better decision-making.
2. Generative AI Adoption
To ensure Carbon Minus’ workforce could fully leverage the potential of Generative AI tools, we conducted tailored training sessions. These sessions were designed to equip their internal teams with the skills and confidence to use AI-powered technologies effectively, fostering seamless adoption across the organization.
3. Custom AI Assistants
To address specific challenges, we developed bespoke AI assistants that seamlessly integrated with their marketing operations. These tools empowered their teams to efficiently manage tasks like content creation, audience targeting, and performance analysis, ensuring scalability and agility in their campaigns.
The Outcome
Our objective was to equip Carbon Minus to transform its marketing operations and accelerate its digital marketing maturity. By leveraging a custom-trained digital marketing assistant powered by GPT technology, we enabled them to achieve both marketing efficiency & maturity.
1. Faster Content Creation
By automating repetitive content creation tasks, we empowered Carbon Minus to produce high-quality content more efficiently. This increased their ability to execute campaigns faster and engage a broader audience.
2. Enhanced Personalization
We implemented AI-driven strategies to personalize marketing messages and campaigns, tailoring them to specific audience needs. This resulted in more relevant, impactful communication and improved engagement rates.
3. Improved Operational Efficiency
We implemented AI-driven strategies to personalize marketing messages and campaigns, tailoring them to specific audience needs. This resulted in more relevant, impactful communication and improved engagement rates.
The Outcome
Our objective was to equip Carbon Minus to transform its marketing operations and accelerate its digital marketing maturity. By leveraging a custom-trained digital marketing assistant powered by GPT technology, we enabled them to achieve both marketing efficiency & maturity.
1. Faster Content Creation
By automating repetitive content creation tasks, we empowered Carbon Minus to produce high-quality content more efficiently. This increased their ability to execute campaigns faster and engage a broader audience.
2. Enhanced Personalization
We implemented AI-driven strategies to personalize marketing messages and campaigns, tailoring them to specific audience needs. This resulted in more relevant, impactful communication and improved engagement rates.
3. Improved Operational Efficiency
We implemented AI-driven strategies to personalize marketing messages and campaigns, tailoring them to specific audience needs. This resulted in more relevant, impactful communication and improved engagement rates.
Metric
By weaving GenAI into AIDMI’s research, advocacy, and outreach workflows, we have accelerated their digital presence and deepened their engagement with local and global stakeholders. This approach has not only enhanced operational agility but also reinforced AIDMI’s standing as an innovative, digitally mature institution in the humanitarian domain.
3x
Website Traffic through SEM & SEO
9+
Channels Enabled by Gen AI
80%
Time Savings in Content Creation and Campaign Optimization
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Partnering with Digicated has accelerated AIDMI’s digital transformation in ways that directly strengthen our mission. By combining tech grants, cross-channel marketing, and generative AI, their team helped us amplify awareness of disaster risk reduction and climate adaptation across communities and policy circles. From boosting global traffic and readership of our knowledge products to streamlining multi-platform engagement, this collaboration has given us tools to bridge policy and practice with greater impact. We deeply value this partnership and its role in advancing AIDMI’s vision.
- Mihir R Bhatt, Director
Metrics
0
GROWTH IN OVERALL REVENUE
0
x
INCREASE IN AVERAGE REVENUE PER USER (ARPU)
0
PETS ON A PAWFECTLY MADE DAILY MADE MEAL PLAN IN 1 YEAR
x
x
0
INCREASE IN\ AVERAGE REVENUE PER USER
x
(ARPU)
0
PETS ON A PAWFECTLY MADE DAILY MADE MEAL PLAN IN 1 YEAR
x
(ARPU)
2. Improved the brand’s organic discoverability on Search, YouTube, Quora, Google My Business and Social Channels
3. Guided continuous optimization across five organic and four paid digital platforms
4. Set up and monitored paid channels like Google, Facebook, Quora, Amazon, and LinkedIn
5. Amplified retention with tools such as newsletters, social proof, chatbot, and notifications
1. Established a multi-channel digital marketing presence across platforms
1. Established a multi-channel digital marketing presence across platforms
2. Improved the brand’s organic discoverability on Search, YouTube, Quora, Google My Business and Social Channels
3. Guided continuous optimization across five organic and four paid digital platforms
4. Set up and monitored paid channels like Google, Facebook, Quora, Amazon, and LinkedIn
5. Amplified retention with tools such as newsletters, social proof, chatbot, and notifications
Our Approach
Built and refined the brand’s digital presence and set up a full-funnel digital marketing strategy
Stellar growth numbers led to the brand getting a $1 Million investment post commencing its partnership with Digicated.
Results
ASSETS
ACQUISITION
AUDIENCE
ACQUISITION
AUDIENCE
“We partnered with Digicated and they were instrumental in our brand’s overall growth. They brought a deep understanding of digital platforms and touchpoints which was key to us growing our business. From exploring new tools to organic tactics, from optimizing online media to guidance on best practices, they are best-in-class on digital, besides being able to work with start-up budgets. Digicated was a partner in our success as we started out and they’d be an asset to any digital-first business.”
Arpita Ganesh – Founder, Pawfectly Made
Arpita Ganesh – Founder, Pawfectly Made
“We partnered with Digicated and they were instrumental in our brand’s overall growth. They brought a deep understanding of digital platforms and touchpoints which was key to us growing our business. From exploring new tools to organic tactics, from optimizing online media to guidance on best practices, they are best-in-class on digital, besides being able to work with start-up budgets. Digicated was a partner in our success as we started out and they’d be an asset to any digital-first business.”
Arpita Ganesh – Founder, Pawfectly Made